A LOT of people spend so much time on social media platforms posting status updates and changing profile pictures. But how much of what they do on them can potentially translate into money for your business? Social media platforms like Facebook, Twitter, LinkedIn and Google+ are not just places where people visit to connect with friends and have a laugh.
These are powerful tools and businesses know this. Companies budget millions yearly on social media and they are getting reasonable return on investment. How about you? Lately, I’m redefining what to do with social media accounts. I believe in decentralizing the classes (upper, middle and low classes) in the society so we can have a plain level field for all and sundry, and social media is making that possible.
Some years ago, I heard for the first time that the more contact you have, the more money you can raise, and I took that with a pinch of salt. However, today, I understand the importance of social capital. At times, what you can’t get with your wads of money, you can get by your contacts and network. In other words, if you are not building a network of clientele and partners on social media, you are loosing out to your competitors who do.
I have had the rare privilege of sharing thoughts and ideas with thought leaders on my field via facebook. I simply send them a short bio of two to three sentences after sending them friend request. 70 percent of the time, they accept my friend request and I keep the conversation moving from there. Here are four tips to optimize your social media account.
*Choose your page’s name wisely: Generally, you should use names that are descriptive and unique. It should be descriptive so that when people see it, they immediately know what you sell or render. It should be unique so that it doesn’t look like another business’ name.
Choose your name carefully so it will be more likely to be found on search engines. In most cases, the name of your business is the best option.
*Use keywords judiciously: keywords here refers to those words that aptly describe your products and services. Keywords are those words people will probably enter into search engines to get your products or services. If you sell shoe, then black shoe is a possible keyword. When you want to create a new Facebook page, after entering the name of your business, there is a multi line text box for description. Include your keywords in the description.
Ensure the page has what users will likely search for online on it and make it targeted. *Post awesome stuff on your Facebook page. Content is king. If you want people to come back to your Facebook page, post contents that help solve their problems.
*Monitor your impact: There is a tool for monitoring your Facebook page. It is called Facebook Page Insights and it can monitor changes and improvements in user visits and trends. Facebook insight is available to pages that have been liked by at least 30 people.
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