Konga Educates Entrepreneurs At The First Konga Seller Summit.
Konga hosted its sellers on Saturday 17th of October at the Eko convention center, Eko hotel and suites. The event was tagged “Konga Seller Summit”, with the Theme- “The New Market Place, Tapping Into The Ecosystem”.
The event kicked off with an opening speech from the COO of Konga, Mr Shola Adekoya. Mr Adekoya talked about how the E-commerce business is still tiny in Africa and how Konga plans to expand and take E-commerce to the rest of Africa.
There after, a Keynote speech was delivered by CEO, Troyka Group, Mr Biodun Shobanjo. Mr Shobanjo educated the audience, he spoke mainly about the digital market in Nigeria and how it has affected the Nigerian economy and the advertising World in general.
He took us back to the old times, comparing his village settings (where there was major community interaction) to the western world where there little or none of that. He said “the E-commerce in Nigeria Mirrors the village settings, and Konga is a village market on the web where there is equal access to everyone”. He also talked about how E-commerce contributes $1.3 trillion to retail trade globally.
Mr Gabriel, Head of Marketing Konga, spoke about Brand experience before introducing the first set of panel speakers, Remi Dada (google), Ebi Atawodi (Uber Lagos), Nike Ogunlesi (Ruff ‘n’ Tumble), Tomi Ogunlesi (Interswitch), and Adebola Williams(Red Media).
Mr Remi talked about engagements and how you need to create contents that will engage readers and consumers alike, giving insight on how Nigerians love to see more images than reading, and if you are trying to pass a message it should be on a picture. Using social media tools such as instagram and twitter.
Ebi Atawodi also spoke about consistency in the delivery of products and services and how supply drives demand, and how a good customer service drive word of mouth referrals and organic customers.
Nike Ogunlesi talked about how to remain competitive in the online world, emphasising on consistency and quality, she also spoke about how the quality of your presentation and how you describe your products to consumers is key to making them interested in the product or service you are rendering.
Tomi Ogunlesi discussed the importance of feedback in any business, saying either good or bad feedback is good for business, it allows you know your strength and weaknesses. He also emphasised on developing resistance and maintaining standard.
Mr Adebola Williams spoke about reaching the Nigerian consumers, how Nigerian consumers are moved by sensation, aspirations and provocation. “Nigerian consumers love provocation”. He also shed light on market segmentation.
Erica Ayenoru, CEO CCSP was also invited to the podium to speak about customer service and its evolution, and she delivered a really good speech explaining the pros and cons of customer service. she spoke about how customer satisfaction is influenced by our passion and mindset, she also deliberated on quality assurance, performance standard, availability of products and the blue and red ocean strategy.
All in all it was a wonderful event organised by Konga, it was more like a training session for entrepreneurs with lots of educative and informative discussions.
Konga.com was launched in July 2012, and since then it has been Nigeria’s largest online mall and is considered the safest and most trusted platform to buy and sell online in Nigeria.